Shark fishing had been a way of life for generations of Donsol residents. Families in this tiny village in the
Philippines relied on the giant, docile whale shark for their main source of income until overfishing made the shark
increasingly scarce. With guidance from the World Wildlife Fund, however, the villagers have created a new income source
while also protecting the largest sharks in nature.
What used to be peak hunting season for whale sharks has now become peak tourist season. Warm seas in December and January bring plankton close to shore followed by the whale sharks who feed on it. In nearby Legazpi City, the hotels are filled with tourists anxious to glimpse the whale sharks or even to snorkel in the waters close to where they are feeding.
Local fishermen are learning to become tour boat operators, and others are being trained as spotters to scan the water for the slowly moving shadows and gray fins. While most tourists prefer the view from on deck, others slip quietly into the water for a close-up view. A code of conduct prevents tourists from touching or interfering with the sharks, which can grow to 60 feet in length and weigh 15 tons.
The flourishing tourist economy has already convinced Donsol residents that there is more money to be made from live whale sharks than dead ones.

Founded 30 years ago in Bozeman, Montana, PERC—the Property and Environment Research Center—is the nation’s oldest and largest institute dedicated to improving environmental quality through property rights and markets.
PERC’s publications, each designed to resonate with specific groups, move ideas generated at PERC to broader audiences.
Research is at the heart of PERC's work, with a focus on the question: What is the link between economic growth and environmental quality?
The goal of PERC’s programs is to fully realize the vision of establishing “PERC University,” where scholars, students, policy makers, and others convene to expand the applications of free market environmentalism.
PERC's fellowships share a common goal of exposing new scholars, students, journalists, and policy makers to free market environmentalism, as well as enable scholars already familiar with FME to explore new applications.
PERC continues to publish and present a broad range of research and discussion through podcasts, videos, and other multimedia channels.