More Water as a CropTM Case Studies:
Cheney Lake Watershed: Farming Water Quality in Kansas
Colorado River Water Bank: Making Water Conservation Profitable
Entiat River Habitat Farming: Trading Fish for Fruit
By Reed Watson and
Brandon Scarborough
Farmers in the drought plagued Flint River Basin of southwestern Georgia are working with conservation organizations to keep water instream and underground while maintaining profits in their agricultural operations.
By retrofitting their traditional center pivot irrigation systems with high efficiency sprinkler heads and real-time soil moisture monitors, irrigators can limit water output to meet the precise needs of their crop. The result is a cost-cutting, water-saving measure that aligns profitability with environmental stewardship.
It also explains how this sort of collaborative effort is possible whenever water conservation becomes profitable and when farmers can treat their water as a crop.


Founded 30 years ago in Bozeman, Montana, PERC—the Property and Environment Research Center—is the nation’s oldest and largest institute dedicated to improving environmental quality through property rights and markets.
PERC’s publications, each designed to resonate with specific groups, move ideas generated at PERC to broader audiences.
Research is at the heart of PERC's work, with a focus on the question: What is the link between economic growth and environmental quality?
The goal of PERC’s programs is to fully realize the vision of establishing “PERC University,” where scholars, students, policy makers, and others convene to expand the applications of free market environmentalism.
PERC's fellowships share a common goal of exposing new scholars, students, journalists, and policy makers to free market environmentalism, as well as enable scholars already familiar with FME to explore new applications.
PERC continues to publish and present a broad range of research and discussion through podcasts, videos, and other multimedia channels.