What makes a grassroots environmental group a success? Fund-raising? Teamwork? Leadership? All of these elements contribute mightily to success, but in this issue, we talked with people who had something special to offerpassion. And it was passion at full-throttle. They brimmed with enthusiasm for loggerhead turtles, rocky prairies, and bogs in odd places. Long hours and shoestring budgets did not deter them. Their love for what they were doing renewed them and strengthened their resolve to get the job done.
Each one expressed that passion in his own way.
Some spoke slowly and methodically, but warmed to their subjects until they were virtually sending electricity across the phone wires as they talked about searching in the tallgrass on hands and knees for the tiniest flowers or watching a sunset spread its last rays across a South Dakota prairie.
Others accelerated quickly to a torrent of words about the stunning colors of carnivorous plants and the urgency of finding the unknown bogs that harbor these rare beauties. And, because they cared so much, I found that I cared too, just as bog expert Phil Sheridan predicted. I was ready to hop on the next flight east to see one of his purple pitcher plants in all its glory.

Founded 30 years ago in Bozeman, Montana, PERC—the Property and Environment Research Center—is the nation’s oldest and largest institute dedicated to improving environmental quality through property rights and markets.
PERC’s publications, each designed to resonate with specific groups, move ideas generated at PERC to broader audiences.
Research is at the heart of PERC's work, with a focus on the question: What is the link between economic growth and environmental quality?
The goal of PERC’s programs is to fully realize the vision of establishing “PERC University,” where scholars, students, policy makers, and others convene to expand the applications of free market environmentalism.
PERC's fellowships share a common goal of exposing new scholars, students, journalists, and policy makers to free market environmentalism, as well as enable scholars already familiar with FME to explore new applications.
PERC continues to publish and present a broad range of research and discussion through podcasts, videos, and other multimedia channels.