Saving Patagonian Grasslands with Market Incentives

Meet Carlos Fernandez, PERC Board Member and the Nature Conservancy’s Patagonia Grasslands Manager. The following is an excerpt from our interview with Carlos in Bariloche, Patagonia:

I am the Patagonia Grasslands Argentina Project Manager for the Nature Conservancy and a PERC Board Member. I had my first encounter with PERC in 2005 when I met Don Leal at a workshop in the Galapagos Islands. Don and I started talking about our passion for fly fishing, both in Patagonia and in Montana. I began receiving PERC Reports and sure enough in July 2005 I attend PERC’s Enviropreneur Institute. It was here that I started to think more seriously about how important markets, contracts, and property rights are if we really want to improve environmental quality.

I moved to Patagonia from Washington D.C. in 2008 to launch TNC’s grasslands program. The purpose of this program is to conserve grasslands on a large scale. Given the fact that here in Patagonia about 75 percent of the land is in private hands, our team is doing a lot of work with private land owners aiming to halt or reverse the desertification of grassland ecosystems. We are working with ranchers, businesses, policy makers, universities, and think tanks. TNC and our partners have a pretty big goal, which is to try to bring sustainable conservation to between 30 and 40 million acres in the next 10 to 15 years.

In 2010, I was lucky enough to be invited to become one of PERC's Board Members — the first board member representing the enviropreneurs and the first international board member, both of which make me very proud. The Patagonia grasslands program is just one venture where free market environmentalism is working on the ground. PERC’s 2012 Enviropreneur Institute will kick off this weekend. Stay tuned for more innovative ideas from the field.