
Jamie Workman, a PERC enviropreneur alum, has an excellent four-part series at IUCN on the paradoxes of water.
1. The paradox of value: "Water is priceless in use yet worthless in exchange."
2. The paradox of efficiency: "Your water-saving device increases our collective thirst."
3. The paradox of monopoly: "Thriving urban waterworks must encourage and reward waste."
4. Resolving the paradoxes: "Forget about virtue, enduring conservation must tap human vice."
For more from Workman, see this earlier post of his or read his book.


Founded 30 years ago in Bozeman, Montana, PERC—the Property and Environment Research Center—is the nation’s oldest and largest institute dedicated to improving environmental quality through property rights and markets.
PERC’s publications, each designed to resonate with specific groups, move ideas generated at PERC to broader audiences.
Research is at the heart of PERC's work, with a focus on the question: What is the link between economic growth and environmental quality?
The goal of PERC’s programs is to fully realize the vision of establishing “PERC University,” where scholars, students, policy makers, and others convene to expand the applications of free market environmentalism.
PERC's fellowships share a common goal of exposing new scholars, students, journalists, and policy makers to free market environmentalism, as well as enable scholars already familiar with FME to explore new applications.
PERC continues to publish and present a broad range of research and discussion through podcasts, videos, and other multimedia channels.