Terry Anderson, Donald Leal
Packed with examples, rather than theory, Free Market Environmentalism for the Next Generation offers new chapters, new authors, and compelling new stories of environmental entrepreneurs at work.
Agenda           Readings            Faculty   
Linda Platts
PERC Enviropreneur alum Dave Wager is helping to restore forests overstocked with trees and making a business by using the wood to make beautiful Tree Ring Pens.
Brett Howell, a former PERC Enviropreneur, is exploring how to apply market-based approaches to making coral reef restoration financially sustainable.
Terry Anderson
Endangered African wildlife are conserved on Texas ranches that have switched from money-losing livestock to profitable rare and endangered species.
Terry Anderson
A new generation of environmental entrepreneurs is more interested in “finding the ways that work” than regulating for the sake of punishing. These enviropreneurs see market opportunities where others see environmental problems.
Holly Fretwell
Rancher and enviropreneur Jeff Lazslo forged partnerships with public and private funders to restore a huge wetland that now flourishes with fish, wildlife, and plants.
Wendy Purnell
Marti Hoffer, founder of lumenomics, Inc. and 2014 Enviropreneur Institute alum, has a passion for harnessing natural light to improve lives. She will represent PERC at SXSW Eco 2014.
Charlotte Huus-Henriksen
Meet Danielle Fisher, 2013 Enviropreneur Institute alumni. In a video and Q&A, she introduces herself and her product and proposes to producers and consumers alike that variability is no longer a liability, it is an asset.
Charlotte Huus-Henriksen, Danielle Fisher
Enviropreneur Danielle Fisher (Alumni 2013) is the owner and founder of Crazy Mountain Grass Fed Beef, LLC in Bozeman, Montana. She came to PERC with the aim to market grass fed beef as the sum of all its parts with the concept: "terroir of beef." In this video she introduces herself and her product and proposes to producers and consumers alike that variability is no longer a liability, it is an asset.
Timothy Taylor
President Obama recently proposed a federal strategy to promote honey bee health. But an economic perspective may provide some lessons for the government task force.
Annie Ireland
Fourteen fellows arrive at PERC to participate in the 2014 Enviropreneur Institute.
Annie Ireland
PERC is pleased to announce that fifteen fellows have been selected for the fourteenth annual Enviropreneur Institute.
Shawn Regan
When environmental groups buy ranchers' permits, there's no need for the feds to start rustling up trouble.
Reed Watson, Peter Hill, Shawn Regan, Laura Huggins
Listen as Aaron Flint of "Voices of Montana" talks with Reed Watson, P.J. Hill, Shawn Regan, and Laura Huggins about free market environmentalism.
Laura Huggins
Laura Huggins explains how thinking outside the box and innovating can work for the environment as it does for business. Sometimes big change starts with thinking big and perhaps a little outside the box. Take it from enviropreneur Hank Fischer.
Matt Ridley
The death this week of Ronald Coase, one of the world's most-cited economists, comes at a time when there is lively debate about the very issue he raised: why neither markets nor government are panaceas.
Terry Anderson
On the John Batchelor Show, Terry Anderson discusses the important role entrepreneurs play in solving environmental problems. Learn more about how entrepreneurs can lower the transaction costs of using markets to improve environmental quality.
This summer PERC welcomed 14 entrepreneurs from all over the world for its 13th annual Enviropreneur Institute. One of our enviropreneurs, David Hoffman, is an avid outdoorsman with a particular interest in air quality.
A new documentary, A Will for the Woods, highlights a growing trend in what is known as “green burials.” The Green Burial Council was launched with the help of PERC Enviropreneur Institute alum Joe Sehee.
Terry Anderson, Dominic Parker
As published in Oxford Journal's "Review of Environmental Economics and Policy," Terry Anderson and Nick Parker show that entrepreneurs guide the evolution of property rights, which in turn can lower the transaction costs of using markets to solve environmental problems.
Reed Watson
The 2013 class of Enviropreneurs™ is nearly set, and this one is shaping up to be the most unique group we have ever had.
Reed Watson, Brett Howell
In response to the Miami Herald
Kate Fitzpatrick
Kate Fitzpatrick is a PERC enviropreneur and program manager at the Deschutes River Conservancy developing market-based strategies for water conservation.
Jeremy Gingerich, ranch manager of Banded Peak Ranch, discusses his experience at PERC's Enviropreneur Institute and how creative conservation strategies are protecting open landscapes in the west.
Charlotte Huus-Henriksen
Enviropreneurs like Logan Yonavjak are connecting private, for-profit incentives to environmental outcomes by creating longer-term financing opportunities for the land conservation community.
Former fellows talk about their experience in PERC's Enviropreneur Institute in 2009.
Terry Anderson
The U.S. Fish and Wildlife Service proposed to list the African lion as endangered under the Endangered Species Act. But will it actually help the king of beasts?
Summer Rayne Oakes, 2010 PERC Enviropreneur Institue alum and CEO of Source4Style, talks about her experience at the Enviropreneur Institute. 
As PERC's 2012 Enviropreneur Institute (PEI) culminates, we sit down with enviropreneur Jeremy Gingerich to discuss his vision of combining economic and ecological sustainability on western landscapes. Check out PEI and how to apply for next year under Fellowships. 
Fletcher Harper
This video showcases PERC Enviropreneur Institute alum Fletcher Harper, his organization GreenFaith, and the innovative ways in which religion, ecology, and economics can be combined to forge creative environmental solutions.
Emily Wood, Annie Beckhelling
By the employment of dogs, farmers and conservationists are reducing both livestock lost to predation and cheetahs lost to predator control.
Kurt Schnier
John Batchelor interviews Kurt Schnier about PERC’s Enviropreneur Institute. He explains how the value of goods is reflected in prices, and how markets can improve environmental amenities.
Terry Anderson
John Batchelor stops in Bozeman, Montana to speak with Terry Anderson about how to enhance the value of environmental amenities. Anderson highlights the role that environmental entrepreneurs take to improve environmental outcomes as well as contrasts local versus federal land management.
Terry Anderson
Maasai are incresaing their incomes by using a portion of their grazing land for wildlife viewing by tourists.
A lot has been written about PERC’s Enviropreneur Institute lately – and for good reason.
Reed Watson
The application window for the 2012 Enviropreneur Institute is now open. This annual, two-week program for environmental professionals will be held in Bozeman, Montana, from June 24 - July 6.
Jonathan Adler
Last month, the X-Prize Foundation announced the winners of the Wendy Schmidt Oil Cleanup Challenge
by Brett Howell, 2011 PERC Enviropreneur Institute alum I have just returned from a 10-day trip to the Yucatán Peninsula in Mexico where I visited Cozumel, Playa del Carmen, and Cancun. When I planned the SCUBA trip, I expected it be a relaxing vacation. However, ever since starting to work on market-based solutions to invasive lionfish, I just could not help but turn a “vacation” into a hands-on research project.Unfortunately, invasive lionfish have become a prevalent species in Cozumel. According to my divemaster, who works for the company Dive Paradise, local dive operators have bonded together informally to begin addressing the lionfish invasion. Divemasters carry simple spear systems with them on each dive. When a lionfish is spotted, it is killed. Of the 25-30 dives I completed, lionfish were seen on about 10 of the dives, only in the shallower reef areas (45-60 feet). After it is speared, a lionfish’s spines are cut off and the fish is fed to eels or other fish. “Tourists” are not supposed to shoot the lionfish, for fear of someone being stung in the process, but our divemaster let one of the people on our boat, Eric, try his hand at the lionfish management process. According to Eric, the success of a shot really relies on the equipment being used. One spear he tried had a guidance mechanism to shoot the spear straight, whereas the other did not. Of the lionfish Eric went after, he successfully killed about half of them.One afternoon our divemaster wanted the lionfish for dinner, so he kept approximately five of them for later feasting. While I was impressed with his interest in eating the fish, despite potential ciguatera concerns (a foodborne illness from eating certain reef fishes), I was very disappointed when he would not kill a lionfish that I found. His response was that he knew that the lionfish would be there the next time he went to the dive site, and he wanted the fish to get a little bigger so there was more meat for him to eat. This is part of the challenge with trying to get people to target lionfish; we do not want people to wait to harvest invasive lionfish in the hope that they will get bigger. The process of a lionfish growing means that it has eaten more of the critical reef species that we are trying to protect.By far the most creative capture of a lionfish was a young lionfish that I found while on a night dive. Divemasters do not usually carry spears at night, so we ended up collecting the fish using one glove, a dive knife, and a plastic bag. The divemaster did the collecting. After killing the lionfish, he attempted to find an eel to feed it to, something he was unsuccessful in doing before we had to surface due to low air. 
by Andrew Balthrop, a PhD student in economics at Georgia State University and 2011 PERC Graduate Fellow.
Shawn Regan
Lynne Kiesling at Knowledge Problem has an interesting post that might be of interest to enviropreneurs.
Shawn Regan
No politics. No advocacy. Just boots-on-the-ground work.
Terry Anderson
A property rights solution to tree poaching in Liberia:
Laura Huggins
Once again California is threatening to close state parks.
Terry Anderson
Last week I joined Andy Nash on InsideAcademia.tv for a short discussion on "Sus
Shawn Regan
PERC enviropreneur alum Chris Corbin is featured at New West today for his water market consulting work with
Shawn Regan
Cross-posted at Grist.A recent post on Grist attempted to dismantle the intellectual foundations of free market environmentalism—the application of markets and property rights to solve environmental problems. But far from toppling a burgeoning movement within modern environmentalism, it succeeded only in misrepresenting the subject.To recap: Clark Williams-Derry claimed that while free market environmentalism may be effective in some areas of the environment (e.g., fisheries management), its reliance upon unrealistic assumptions about the real world largely relegates it to useless intellectual theorizing. In particular, the Coase theorem—an important component of market-based environmentalism named for Nobel Prize-winning economist Ronald Coase—amounts to “a quirky but not particularly relevant bit of theoretical math.”While there is certainly much more to free market environmentalism than the work of Coase (see Terry Anderson and Donald Leal’s book Free Market Environmentalism for more details), I focus here mostly on the misinformed critique of Coase that has been used to discredit free market environmentalism.So, who is Coase, what is his theorem, and what does it have to do with free market environmentalism?
Laura Huggins
By Laura E. Huggins
Terry Anderson
Today, the great economist and Nobel laureate Ronald Coase will celebrate his 100th birthday. Coase’s work has revolutionized the way economists view resource conflicts.
Shawn Regan
by Shawn Regan
In the fall edition of PERC Reports out this week, James Salzman, professor of law and environmental policy at Duke University, provides an overview of ecosys
Shawn Regan
by Shawn Regan

From the Editor

Laura Huggins
En·vi·ro·pre·neur: difficult to pronounce but easy to conceptualize.
Laura Huggins
The intersection of environmentalism and entrepreneurship is a popular place these days.


Annie Ireland
The intersection of agriculture, economics, and textiles.
Shawn Regan
Pens from old-growth forests preserve the forest as well as its history.
Reed Watson
Enviropreneur Brett Howell is developing a market for coral reef restoration off of Florida's coast.
James G. Workman
A savvy new breed of capitalist is using incentives such as mitigation credits to protect critical habitat and earn profits.
Chris Corbin
An enviropreneur uses water rights markets to keep water instream
Summer Rayne Oakes
Creating a marketplace for fashion designers to use eco-friendly materials
G. Zachary
by G. Pascal Zachary
Bobby McCormick
A look back on the PERC Enviropreneur Institute from the retiring director


Terry Anderson
Luddites can thwart even the best enviropreneurs; they see solutions as problems.


Randy Simmons
Unconventional Entrepreneurs of the Navajo Nation
Enviropreneurs grow protective foam packaging.
Linda Platts
Farming ocean fish in high-rises
Linda Platts
Micro finance offering loans to green business start-ups
Linda Platts
Swiss company donates water purification systems in Kenya earns carbon credits in return, and makes a profit.
Linda Platts
Gregg Carr made a fortune with voicemail and the Internet before resigning from every one of his for-profit positions to become a philanthropist.
Linda Platts
Flip-flops are some of the most basic footwear in the world, a fact that is easily documented by the tons of discarded sandals washed up onto the east coast of Africa from as far away as Japan, China, Indonesia, Malaysia, and elsewhere.