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The Accidental Environmentalist

Land management lessons from a rancher turned "enviropreneur"

  • Holly Fretwell
  • “That is spectacular!” “Who owns this?” “Check out the wide-open space!” These were comments made this summer by participants of the PERC/Liberty Fund cosponsored colloquium on Free Market Environmentalism. The annual program offers 25 undergraduate students the opportunity to explore how property rights and markets can help improve environmental quality. To bring theory outside of the classroom and into the real world, the group spends a day exploring on-the-ground examples of free market environmentalism.

    One destination for 2010 was the Granger Ranches owned by Jeff Laszlo. A native of New York, Laszlo came to manage the family ranch just a decade ago. That Laszlo became a rancher was no accident; childhood visits to the ranch pumped the desire to work the Montana range into his blood. But it was by accident that he became an environmentalist.

    The 13,000-acre ranch sits in the middle of the Madison Valley amidst a one million-acre corridor that runs from the small town of Ennis, Montana, south to Yellowstone National Park. The valley is channeled by the Madison River and framed by the Madison and Gravelly mountain ranges. Most of the valley is privately owned, skirted by federal lands and an occasional state allotment. This area is famous for having the greatest ecological abundance in the greater Yellowstone ecosystem.

    Change may be at the cusp, however, as properties like the Granger face the ever increasing pressures of rising operational costs, low returns on investment, encroaching development, wildlife, and inheritance issues. These hurdles often force the sale of large land holdings that can have dire environmental consequences by disrupting the wildlife corridors that run through the valley.

    Laszlo is responding to these challenges with a push for conservation and a diversification of the values his land represents. In Laszlo’s words, “Some only see value in the forage that can be raised on the land as crops or native pasture, but I now see a new set of values that include biodiversity, habitat, water quality, and open space. As these things become rarer, the value they represent will become more precious in many ways.” In this way, Laszlo sees managing the Granger Ranches as a “balancing act between consumptive practices and preserving the land for the important biological and economic values it represents.”

    Yet, the very ecological abundance that makes the Madison Valley a treasured place can also present complications to livestock producers. Vast herds of elk compete for the same forage needed to raise cattle. And the number of wolves in the region now exceeds a “sustainable” population according to the original reintroduction plan. While wolves help keep the elk numbers in check, they occasionally feed on the cattle that ranchers depend on to make ends meet. Just the presence of predators like wolves can stress livestock enough to reduce weight gain, which translates into decreased cattle revenues.

    Investing in Conservation

    Conservation measures such as those taking place on the Granger Ranches are providing public benefits, but many of these benefits are provided without compensation to the private landowners who provide them. Despite these complications, Laszlo and others are investing in conservation efforts to protect their land and enhance its wildlife habitat. The Undaunted Stewardship Program in Montana is evidence of the many agricultural producers that are willing to put forth resources for wildlife conservation and the longevity of the productivity of the land. The program certifies producers who create grazing plans and continually monitor the productivity and health of their land. This provides benefits for wildlife as well as for livestock, which improves the rancher’s bottom line.


    Many wetlands were filled under government subsidy programs in the mid-twentieth
    century to enhance production and livestock forage.


    Agricultural producers are also investing in future landscapes and habitat by working with diverse groups such as land trusts and public agencies who share common goals. One tool used to ensure working lands will remain undeveloped and continue to provide open space and wildlife habitat is the conservation easement. More than 50 percent of all private land in the Madison Valley is protected from division or development. The easements on the Granger Ranches and its neighbors represent a 30,000-acre area of prime habitat and open space for wildlife.

    Wetlands Revival

    In the last five years, eight miles of spring-fed creeks and more than 500 acres of wetlands have been restored on the Granger. This is a big change from the miles of drainage canal excavated into the land in the 1950s to dry up swampy ground and make it more agriculturally productive. Additionally, the headwaters of O’Dell Creek, which lie in the lowlands of the Granger Ranches, were rerouted into a shallow, straight ditch that would often reach 70 degrees—a perilous temperature for native trout. This story in not unique; many wetlands were filled under government subsidy programs in the midtwentieth century to enhance production and livestock forage.

    Today, with the cooperative efforts of Laszlo and public and private partners, the Granger is beginning to look more like the wetland it once was. To recreate the wetland, Laszlo harnessed funding from PPL Montana (an energy conglomerate), the Department of Agriculture, the U.S. Fish and Wildlife Service, and other private donors. The restoration, a massive dirt moving project, is creating many benefits in return. It has increased flow to the Madison River (providing water for irrigation and recreation, habitat for fish, and power for electricity), decreased water temperatures (enhancing fish habitat) and transformed miles of creek-side land from dry forage to lush floodplain (creating homes for geese, terns, sandhill cranes, and several other birds not seen there for fifty years). Yet, Laszlo will tell you, “We’re still a working ranch and not a wildlife preserve, although one might not know it from the abundance and diversity of species one sees in the area of our restoration project.”

    Because natural wetlands like those found on the Granger Ranches are rare and offer important habitat in the West, public agencies often help share the cost of protection and restoration. The U.S. Fish and Wildlife Service, through its Partners for Fish and Wildlife Program, has worked with the Granger Ranch to do just that. This is viewed as a win-win by both Laszlo and the federal government. It is a synergy that has enhanced both public resources and private landholdings, making them more productive.


    Laszlo’s ranch “exemplifies how one can increase profit by conserving environmental amenities.”


    This synergistic arm has also reached a national corporation. PPL Montana has provided millions of dollars to help fund conservation and restoration projects on both private and public lands. While this creates tremendous goodwill, it also relates to operational requirements. Relicensing a dam under the Federal Energy Regulatory Commission requires PPL to maintain minimum water flows and sets a maximum water temperature allowed on dammed rivers. Flow and temperature can be controlled by the quantity of water allowed to spill through the dam. Restoring wetlands like those on the Granger spring creek is a reliable source of cold, clean water for both wildlife and the public.

    Fences Make Good Neighbors

    While the ranch is not open to the general public, the restoration project that has been funded with both public and private dollars provides great benefits to the public. The additional dollars have helped protect open space, enhance wildlife corridors, and create quality habitat for fish and avian species. Regardless, some people believe that public money should only be spent where public access is part of the equation. This can be a nonstarter when it comes to convincing private landowners to partner with agencies and others to pursue conservation work like the Granger Ranches have done. Laszlo has made an effort to involve the public through ranch hosted tours and other educational opportunities. “I love taking people down to the wetlands project and sharing this incredible place. It is inspiring to see what can be done when we work together. If all people want to talk about is access, I think they are missing the point entirely.”

    Laszlo’s efforts to forge partnerships with private and public funders have helped enhance the sustainability of his ranch. As an “enviropreneur” who does well while doing environmental good, Laszlo has taken his family ranch in a unique direction and may be setting a new model for others to follow. As one of the students on the tour said, Laszlo’s ranch “exemplifies how one can increase profit by conserving environmental amenities.” And this is precisely how Laszlo became an environmentalist—by recognizing the value of his environmental amenities and managing for them.

    If you are interested in visiting the Granger Ranches, contact Madison Valley Expeditions at 406-682-5667.

    Written By
    • Holly Fretwell
      Holly Fretwell
      • Research Fellow

      Holly Fretwell is a research fellow at PERC, where for more than two decades she has researched public land policy, property rights, and markets.

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