Greg Sherman is a native of Indiana and a long-time resident of Chicago, Illinois. He received his undergraduate degree from Northwestern University and recently graduated from the Chicago Booth School of business where he was the John E. Jeuck Distinguished Fellow. Greg has worked in the fields of management consulting, executive compensation consulting, entrepreneurial management, and operations management. Through these academic and professional roles, Greg has come to understand the intricate details of—and the importance of ultimately resolving—the disconnect our society faces between individual incentives that drive behavior and the sub-optimal social outcomes that arise from following such incentives. In his overly-abundant spare time, Greg enjoys reading, writing music, and water skiing.