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About PERC

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Jay Truty

Founder/CEO of Ecosystem Capital, LLC, an advisory services firm specializing in corporate sustainability/ESG strategy and market-based environmental and sustainable development strategies, including the development of environmental markets projects and approaches for assessing the financial value of benefits and services derived from ecosystems. Prior to founding Ecosystem Capital, I practiced environmental, energy and natural resources law as a partner in a major global law firm and as corporate environmental counsel at Caterpillar Inc. A significant portion of my legal practice included counseling global corporations in the management of environmental and climate change liability risk, brownfield redevelopment strategies, and corporate sustainability strategic initiatives. Specialties: Corporate ESG and Sustainability Strategy Development, Environmental Markets Project Development and Consulting, Habitat and Species Mitigation Banking, Corporate Surplus Real Estate Reuse Strategies, Eco-Assets Valuation, Payments for Ecosystem Services Strategies, Conservation Finance Strategies, Corporate Sustainability Strategies, Corporate Ecosystem Services Strategies, Sustainable Real Estate and Brownfield Redevelopment, Corporate Environmental Liability and Risk Management Strategies