Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett W. Howell, MBA, PMP, is an environmental markets entrepreneur. He is on a mission to catalyze teams that are scaling breakthrough solutions to the systemic issues we face on our planet. Brett also has a successful career delivering strategic corporate projects, currently at Coca-Cola where he is working on initiatives including sustainability and the largest single re-franchising effort in business history.
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The Future Is Here
PERC convened cross-functional experts to explore the conservation potential of virtual fencing.
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Virtual Fencing Technology Offers Groundbreaking Conservation Potential in American West
PERC co-hosts virtual fencing summit, bringing together top agriculture, conservation, government and technology experts to discuss pioneering virtual fencing technology
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PERC Partners With the State of Utah to Save the Great Salt Lake
PERC is partnering with the State of Utah to develop a comprehensive model that identifies the best opportunities for water conservation.