Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett W. Howell, MBA, PMP, is an environmental markets entrepreneur. He is on a mission to catalyze teams that are scaling breakthrough solutions to the systemic issues we face on our planet. Brett also has a successful career delivering strategic corporate projects, currently at Coca-Cola where he is working on initiatives including sustainability and the largest single re-franchising effort in business history.
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New Report Outlines 10 Solutions for Improving the Endangered Species Act for its 50th Anniversary
Ahead of the 50th Anniversary of the Endangered Species Act this December, a new report from PERC, explores creative ideas to improve the landmark law’s conservation outcomes.
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A Field Guide for Wildlife Recovery
The Endangered Species Act's Elusive Search to Recover Species—and What to Do About It.
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Robert Exley McCormick, PERC Senior Fellow, 1946-2023
What truly distinguished Bobby was his generosity of spirit.