Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Brett W. Howell, MBA, PMP, is an environmental markets entrepreneur. He is on a mission to catalyze teams that are scaling breakthrough solutions to the systemic issues we face on our planet. Brett also has a successful career delivering strategic corporate projects, currently at Coca-Cola where he is working on initiatives including sustainability and the largest single re-franchising effort in business history.