Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett Howell is an environmental markets entrepreneur. He is on a mission to catalyze teams that can achieve breakthrough solutions to today’s most pressing environmental issues.
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Public Comment: Conservation Requires Better Wild Horse and Burro Management
PERC joined with conservation partners to submit a public comment supporting incentives to restore healthy herds and rangelands.
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PERC Reports Magazine, Summer 2026
A special issue exploring American conservation history as the nation turns 250.
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Thomas Jefferson: The Lost Founding Father of American Conservation
Two years before he authored the Declaration of Independence, Thomas Jefferson set out on the lifelong project of conserving Virginia’s Natural Bridge. Michaelle Browers has described the effort as “perhaps the first major act of nature preservation in the new republic.” The man who would be Governor of Virginia and President of the United StatesContinue reading "Raising Coral, Restoring Reefs"