In much of the world, especially in emerging markets like Africa, habitat conservation depends on making wildlife economically competitive with other land uses. By making the conservation of wildlife habitat economically viable, generating revenue used to fund anti-poaching efforts and establishing critical income for local communities, trophy hunting has proven to be an essential tool for wildlife conservation. These benefits help turn imperiled African wildlife from liabilities impeding economic growth, into assets to be cared for. PERC’s latest video in our Markets for Conservation series showcases the shining example of Coutada 11, a trophy hunting success story.