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The national leader in market solutions for conservation

Because incentives matter for conservation.

The Property and Environment Research Center (PERC) explores how aligning incentives for environmental stewardship produces sustainable outcomes for land, water, and wildlife.

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Healthy Public and Private Lands

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Innovations in Wildlife Management

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Fix America’s Forests

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Sustainable Public Lands and Outdoor Recreation

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Water Conservation Innovation

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Research

We explore creative solutions to pressing conservative challenges.

Law & Policy

We advance our ideas through environmental law and policy reform.

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We develop, prototype, and assess groundbreaking conservation models.

The latest

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  • Kat Dwyer

    New Report: Texas Water Policy Can Promote Conservation and Limit Waste

    Voluntary water markets offer a path to protect farms, cities, and rivers without mandates

  • Amy Hardberger

    Improving Texas Water Markets

    Policy reforms to encourage conservation by reducing barriers to trading water

  • Tate Watkins

    A Better Way To Fund National Parks—Paid For By Their Most Eager Visitors

    When those tourists visit national parks, they’ll be supporting them more than ever.

  • Clear Rules Are Key to Effective Wetlands Conservation

    Conserving wetlands is a worthwhile investment, but more regulation does not automatically mean better conservation.

  • Tate Watkins

    Visitor Surcharge Is Good For Grand Canyon 

    The Grand Canyon is a gift to the world. It is also a responsibility.

  • Outlaw Partners Announces 2026 Wildlands music lineup

    Carrie Underwood headlines, with Lee Ann Rimes, Riley Green and Kaitlin Butts at the Big Sky Events Arena July 31 – Aug. 1

  • Kat Dwyer

    New Year Brings New Entrance Fees to Yellowstone. Here’s Why That’s a Good Thing

    If we want Yellowstone to remain the place that stops people in their tracks, whether they arrive from Billings or Berlin, we need funding that reflects the reality on the ground.

  • Wildlands 2026: Carrie Underwood headlines with LeAnn Rimes, Riley Green and Kaitlin Butts

    A Concert for Conservation in the Greater Yellowstone Ecosystem

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